Our Agency

We’re a marketing and communications agency specialising in the travel and tourism industry providing non-stop shop capabilities, boutique service and big agency style results for our clients. In essence we build and promote brands interested in reaching the Australian and New Zealand traveller through exciting traditional and digital PR and Marketing and Social Media campaigns.

Led by Owner and Founder, Peta Sullivan, the company is built on her strong experience of over 20 years in the travel and tourism industry. Throughout her career, Peta has represented various destinations and airlines and was recently employed with one of Australia’s largest communications consultancies before establishing Paperplane Marketing and Communications.

Travel brands are subject to a range of perceptions that can be influenced by travel agents, wholesalers, online reviews, bloggers, media and promotions. Over the years we have forged strong relationships with the Australian and New Zealand media and travel industry. Key contacts of the agency include airlines, retail agency networks and wholesalers enabling us to deliver the right message at the right time.

Our staff are our business and therefore we handpick our team based on their creativity, experience and knowledge of the Australian and New Zealand market as well as their passion for travel. Our clients are married up with a dedicated experienced Account Manager who is the right fit for their organisation, providing a happy healthy relationship that will last the sands of time. Paperplane Marketing and Communications understand clients’ needs inside and out and tailor marketing plans to deliver results beyond expectations.